About us

Initially two sisters who needed an outlet of imagination for their little muses Etty and Boo. With a head full of fairy tales and fun they began to design playful garments and accessories for kids.
Today Etty & Boo is led by owner, operator, designer and manufacturer Annie Holdom.

What started as a handful of items made for friends and associates has turned into an online business that sends it's curated products all over the world.

Many of our items today are based off our (and your) children’s most favourite things. Dinosaurs, ballerinas, superheros and fairy tales are all fair game at Etty & Boo.

Each item is lovingly made here in Sydney from hand picked materials that have been chosen with function, quality and style in mind. All of our items are road tested by a troupe of dynamic kiddies and have to meet with their tick of approval too.

Making funky clothes and accessories that inspire the imagination is what we love to do.

Etty and Boo xx